Yapp Mobile has created a platform that allows partners to introduce and offer innovative mobile services, supporting the continually increasing range of smartphones.
Partners can aggregate the best local services into a single (own-branded) mobile application or mobile website; allowing users to find relevant local content, see where places are on an interactive map, facilitate location sharing within social networks or via email/sms and get turn-by-turn driving/walking directions to selected destinations.
madeMocal platform
The madeMocal platform allows partners to easily launch location based content and mobile services on smartphones . Using the madeMocal platform, partners can dynamically add and remove new channels to their own branded service as and when desired (e.g. for a specific event or presented based on a user’s location) without having to release a new version of their application(s).
The madeMocal platform is a Platform as a Service (PaaS) for mobile operators, handset manufacturers, vehicle manufacturers, brands or content owners wishing to launch their own branded mobile applications and services.
Yapp Mobile's madeMocal platform has been selected and utilised by a range of partners, including mobile operators Vodafone Hutchison Australia and Vodafone New Zealand.
Partner branded mobile applications and mobile websites
Yapp Mobile provides partners with the ability to introduce their own branded applications (e.g. Vodafone Compass) and mobile websites that offer users the most compelling local content from a single service.
Turn-by-turn GPS Navigation
Partners are also able to offer users turn-by-turn GPS Navigation. Yapp Mobile's solution is a connected service and therefore always utilises the latest NAVTEQ™ Maps with access to a wide range of premium content and services.
Location Based Advertising
Yapp Mobile’s madeMocal platform allows partners to easily introduce contextual, location relevant adverts/coupons. Yapp Mobile has partnered with NAVTEQ™, to utilise their Location Point Advertising platform to present relevant local promotions as appropriate.